This doesn’t add any extra tracking, in fact it’s intent is to make interacting with advertising more anonymous from a user perspective (click that learn more button).
On top of that, the author says “…or switching to a more privacy-conscious browser such as Google Chrome”, which pretty much invalidates everything they have to say.
And the article tells how to switch it off. Yes, it should not have been enabled by default, but it looks like it can at least be disabled.
Huge misrepresentation of the facts.
Mozilla is creating an anonymous way to tell advertisers that someone saw x ads for product y after buying product y so that they can tell if the ads worked without tracking you.
You described ad tracking. Also why is an open source browser wasting time and money to create such a feature that no user needs?
Its impression tracking, not user tracking and its forced anonymous by design. There’s a few gigantic differences.
And they’re doing it to try and find a better way for advertisers to get some information without having to track everything you do (what happens now)
As a user, I don’t need this.
As a user, if this replaces active tracking of your browsing, is that better for you?
Do you need your privacy from web tracking?
Or do you currently love having Google track everything you do?
How is tracking better than blocking tracking? What kind of world are you living in?
The world where I read the release notes.
Ask yourself the same question?
How is tracking better than a counter?
Currently they’re tracking everything you do. Mozilla thinks they should only get a counter.
Which of those is better?
Ad tracking by the user Vs user tracking by ads. It’s very different.
Why would I track myself? That’s dumb.
Submitting anonymous data is better than ads tracking incredibly personal data essentially.
uBlock Origin. Why would Firefox submit anything except HTTP requests in order to interact with the web site?
Look no one likes ads but at the same time most people don’t want to pay to use websites.
Advertising is just the reality of the internet.
So given the choice between anonymous data I control Vs them sucking up all the personal info they can I know what I’d choose.
